Web 2.0 NYC Keynotes - Day 3
web 2.0 nyc keynotes - day 3 - sept 19/08
raw notes
Tim O'Reilly and Ariana Huffington
Politics, media, publishing, etc.
Genvieve Bell - 9 minute version of the talk from yesterday
Internets of the future, different world experiences
Irene Greif - IBM - Many Eyes
You can observe a lot by just watching - yogi bera
There is a pent up desire to analyze data
Neat to see how it's grown since the Viegas presentation at IDEA 2006 in Seattle
Save the visualization, comment, click, be back at the same place, use it, work with it
Save visualizations in any state
Surprises: once given the tools…
Surprising domain, typical pattern
User uploads bible data, visualizes as a social network, takes it to a religious blog site
Hundreds of blogs, got cross posted, then came back to many eyes
More important: create visualization, allow people to take it back to their own community
Then come back to Many Eyes
Finally: words rule
Text of a whole novel, play
Became so interesting, added a ton of visualizations
Word visualizations are really cool
Sarah Palin's acceptance speech as a word map: using Wordle
Comparative word maps: Obama vs McCain speeches
Political speech analysis section of the site
Former AG Gonzales: I don't recall visualization
What IBM research knows
Scalable real world deployments required to keep up with wisdom of crowds
Central theme of IBM's center for social software - new centre, Cambridge
Jay Adelson - digg.com
Organizing Chaos: growth of collaborative filters
Collaborative filtering
Hyper personalization
Monetization of web2.0 apps
If only I knew you better, I could target an ad better and make you buy a product
Ben Huh
I can has cheezburger
FAIL Blog tshirt
Dude 1: "hey, this is funny"
Dude 2: "heh"
Jan 2007: icanhazcheezburger started
LOL builder launched: 3 lines of text. Weekend's time to build LOL builder
100% user generated content
8,000 submissions / day
Apr to Sept 2007: 8m pg views/month to 15m
Raised money
Cat site VC
Undervalued part of the internet
ICHC is purchased
Make users happy for 5 minutes a day
6 posts a day, 9am eastern start, strict promotional guidelines
37M pg views / day
Start observing customers
Act 2: build a network
Feb 2008: ROFLrazzi.com
Mr T: I pity the foo…
Aug data: 100M page views / month
8 sites
5 full time employees - moderate comments, pictures, twitter, etc.
Lower the bar for funny content creation
Get over the hurdle of content creation
So what's Act 3? Where to?
Don't know. 30 days at a time. One month.
Icanlol.com/web2expo.pdf
Shana Fisher - IAC
IAC brands: Ask, citysearch, match, evite, vimeo
Getting into video games
Online video game market
Instantaction.com
Web-based games: pretty impressive graphics for a browser-based game
Dan Lyons - Newsweek
"Fake Steve Jobs"
How it happened
What I learned
Secret Diary of Steve Jobs
Basic blogger site
Newsweek: story goes through 7 people
To get 800 words into print
This model: you toss stuff up
June 2006, started anonymously
Character: not really steve jobs, not Dan, but an alterego
Hiaitus since June - but can't keep doing this joke
Woke up, can't do this anymore
Was a forbes property
Options: the secret life of steve jobs
RealDan: his blog - it sucks
Why?
Why Steve Jobs?
Why does it work?
Why: boredom
At Forbes for 10 years
Covering IBM, EMC, terrible
Huge squadron of PR people make your life living hell
Fear: disruptive technologies
Bloggers are doing this, then what about my job
Jonathan Schwarz: sun ceo blog
Ripe for parody
Naked conversation
Foaming at the mouth: drunk, high, blogging, awesome
Why steve jobs? Is ripe for parody
Huge apple fan, but culture cracks me up
Parody: jobs and blogging
Comic strip evolves into news
Mostly fiction
6 weeks, had fun, shut it down
Someone put it back up
A few months, 90,000 people reading
Revelation moment: no money, nothing, 90,000 readers, 1.5 M people
Guy on a hunt to find him
Publisher of Forbes
Who is Fake Steve Jobs
East coast, time stamps, etc.
Looking right at me, still didn't get it…
Offers fake steve at Forbes.com… delicious irony
Right about to launch as a forbes thing: nyt figures it out
Came clean
Damn, I'm so busted, yo
Relieved: sucked living a double life in some ways
Why does it work?
Once outted, it's over. But it did still work though. Willing to suspend disbelief
Community - the audience, they liked it.
Consume & create
Fake Vladimir Putin, Fake Noam Chomsky - people only in the comment stream
Performance space: comments were performance spaces
Twitter and facebook:[ dramatalurgical theory of self (Goffman)]
raw notes
Tim O'Reilly and Ariana Huffington
Politics, media, publishing, etc.
Genvieve Bell - 9 minute version of the talk from yesterday
Internets of the future, different world experiences
Irene Greif - IBM - Many Eyes
You can observe a lot by just watching - yogi bera
There is a pent up desire to analyze data
Neat to see how it's grown since the Viegas presentation at IDEA 2006 in Seattle
Save the visualization, comment, click, be back at the same place, use it, work with it
Save visualizations in any state
Surprises: once given the tools…
Surprising domain, typical pattern
User uploads bible data, visualizes as a social network, takes it to a religious blog site
Hundreds of blogs, got cross posted, then came back to many eyes
More important: create visualization, allow people to take it back to their own community
Then come back to Many Eyes
Finally: words rule
Text of a whole novel, play
Became so interesting, added a ton of visualizations
Word visualizations are really cool
Sarah Palin's acceptance speech as a word map: using Wordle
Comparative word maps: Obama vs McCain speeches
Political speech analysis section of the site
Former AG Gonzales: I don't recall visualization
What IBM research knows
Scalable real world deployments required to keep up with wisdom of crowds
Central theme of IBM's center for social software - new centre, Cambridge
Jay Adelson - digg.com
Organizing Chaos: growth of collaborative filters
Collaborative filtering
Hyper personalization
Monetization of web2.0 apps
If only I knew you better, I could target an ad better and make you buy a product
Ben Huh
I can has cheezburger
FAIL Blog tshirt
Dude 1: "hey, this is funny"
Dude 2: "heh"
Jan 2007: icanhazcheezburger started
LOL builder launched: 3 lines of text. Weekend's time to build LOL builder
100% user generated content
8,000 submissions / day
Apr to Sept 2007: 8m pg views/month to 15m
Raised money
Cat site VC
Undervalued part of the internet
ICHC is purchased
Make users happy for 5 minutes a day
6 posts a day, 9am eastern start, strict promotional guidelines
37M pg views / day
Start observing customers
Act 2: build a network
Feb 2008: ROFLrazzi.com
Mr T: I pity the foo…
Aug data: 100M page views / month
8 sites
5 full time employees - moderate comments, pictures, twitter, etc.
Lower the bar for funny content creation
Get over the hurdle of content creation
So what's Act 3? Where to?
Don't know. 30 days at a time. One month.
Icanlol.com/web2expo.pdf
Shana Fisher - IAC
IAC brands: Ask, citysearch, match, evite, vimeo
Getting into video games
Online video game market
Instantaction.com
Web-based games: pretty impressive graphics for a browser-based game
Dan Lyons - Newsweek
"Fake Steve Jobs"
How it happened
What I learned
Secret Diary of Steve Jobs
Basic blogger site
Newsweek: story goes through 7 people
To get 800 words into print
This model: you toss stuff up
June 2006, started anonymously
Character: not really steve jobs, not Dan, but an alterego
Hiaitus since June - but can't keep doing this joke
Woke up, can't do this anymore
Was a forbes property
Options: the secret life of steve jobs
RealDan: his blog - it sucks
Why?
Why Steve Jobs?
Why does it work?
Why: boredom
At Forbes for 10 years
Covering IBM, EMC, terrible
Huge squadron of PR people make your life living hell
Fear: disruptive technologies
Bloggers are doing this, then what about my job
Jonathan Schwarz: sun ceo blog
Ripe for parody
Naked conversation
Foaming at the mouth: drunk, high, blogging, awesome
Why steve jobs? Is ripe for parody
Huge apple fan, but culture cracks me up
Parody: jobs and blogging
Comic strip evolves into news
Mostly fiction
6 weeks, had fun, shut it down
Someone put it back up
A few months, 90,000 people reading
Revelation moment: no money, nothing, 90,000 readers, 1.5 M people
Guy on a hunt to find him
Publisher of Forbes
Who is Fake Steve Jobs
East coast, time stamps, etc.
Looking right at me, still didn't get it…
Offers fake steve at Forbes.com… delicious irony
Right about to launch as a forbes thing: nyt figures it out
Came clean
Damn, I'm so busted, yo
Relieved: sucked living a double life in some ways
Why does it work?
Once outted, it's over. But it did still work though. Willing to suspend disbelief
Community - the audience, they liked it.
Consume & create
Fake Vladimir Putin, Fake Noam Chomsky - people only in the comment stream
Performance space: comments were performance spaces
Twitter and facebook:[ dramatalurgical theory of self (Goffman)]
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