Designing for the Internet(s) of the Future - Genvieve Bell - Web 2.0 Expo NYC
Genvieve Bell / Intel
raw notes
Sept 18/08
I'm an anthropologist, not a technologist
Apologize for being Australian
Freshly back from home: jetlagged, will swear at the drop of the hat
Please forgive me if I swear, cultural
Anthropologist: can't talk about technologies without talking about stories
Fieldwork
Stories about the internet
Shearers in an Australian pub, talking about the internet
Nearest internet is 100km away. Less an experience, more of a destination
Parking lot of a macdonalds when you got there
Internet of Terali (sp): what it would take to get internet there.
Conversation about value
Trade off between cattle dog and 2 years of broadband
What will that get me?
Footie on the tv, porno on the cell phone. What do I need the internet for?
Next revolution is already happening.
Product of social, historical, political forces
Encodes its moments of inception and conception
Manifested in our lives in more ways than the web
Democracy, transparency, openness, accessibility of all information are cultural values and not just anyone's
All born out of particular cultural practices: metaphors like highways, wild west, etc. surfing: what does that metaphor mean if you've never experienced it?
So what comes next: social practices that are intensely global
Fragmentation, re-alignment going on
Internet goes feral: domestic to wild, but had a domestic moment in its past
Parallel to the internet & web
Web an internet now run on a bunch of other devices: phones, tvs, etc.
Affordances, constraints and preferred usage models mean the web is changing shape
There will be some people who never encounter the web on a pc
Lists, text: mobile phone experience in Africa, other countries. That's pretty fabulous.
Highly transactive. Use the internet, never have it in your hand.
Story about woman in indonesia: no electricity in the house, woman's illiterate, no computer in the house. Regular user of the internet: don't have a computer. Is that necessary?
Son comes over, she has tea, I want to send a message to my daugther, son says fine. Son goes to cybercafe, finds a computer, sends email, email is returned, son tells mother how it is.
For her, she was using the internet. And who are we to argue?
Put us in touch with people we care about, transcends time and distance. Her son mediated the process, but that's fine. She knew the internet meant she could reach out to her family.
Internet as "imagined" - experience through intermediaries.
What does it mean to build out interfaces? How devices work? How identity is played out (one device, hundreds of users) - different notions of what the internet could be…
Radical shift. End of the Anglosphere. Mainland china: eclipsed the number of US users (> 253 million)
Transformation of user populations. Different visual appeals, writing, reading, design impact, different "attendant practices" - forms, conventions, affordances, and practices
New sites, new experiences, new services will arise.
Cockney slang examples: Americans: sepo's, septic tank, rhymes with yank. Plays on words in Chinese: different ways of expression, similar.
Meta subtext: not just hypertext. Chinese consumers: watching the broadcast news and what isn't said is just as important as what is said. Silences, gaps, and spaces: visually and pragmatically a huge difference. Multiply that out to 10 largest languages in the world.
Screengrabs:
Shanghai city gov't- bury your ancestors online, state sponsored
Korean cyworld (sp?) - dress avatars as to what they're doing today (copy): dress avatar, then dress me
Says something about cultural world of Korea. Regular users: 50, 60, 70 year olds
Indonesia news website: bahasa language: first leaping off point.
Problems for searching / translation: most of the web no longer in english. How do we search for relevance? How do we search for surprising facts? When all references points are different…
Fat pipes narrow pipes.
Finds language endless entertaining to a feminist
Different models of connectivity:
Korean: fat pipes up and down
UK: fat down, narrow up
Variable speed: Australia
Indian: async connectivity
Video content requires more bandwidth
BBC i-player felt UK wide
20% of episodic content viewing occurs online in US
Different payment structures are evolving
Contracts, pay as you go, all you can eat, capped downloads
Internet delivers on a promise: info that's relevant, bridging time and distance, connecting places that couldn't be connected. People are willing to pay for it. Different internet, than what we experience.
Might not be able to rely on infrastructures we've had in the past: might not be getting better. Some infrastructures not globalizing. India: gave up on electricity to all people, focused on water instead.
Regulating the internet
Participation, citizenship, and control
Gov'ts make strong links between ideas of good citizenship and technology usage
Govt's also play an important role in contextualizing the internet and access to it
Treaty of Waitangi (1840) Maori - shapes contemporary spectrum policy.
Cairo wireless cloud - debate about first application to run on the cloud
Minister for technology: call everyone to prayer, broadcast mp3's of call to prayer
Govt's are controlling content (types and experiences)
Limiting access to sites
Regulating internet practices
Porn, trolls, and social regulation
Internet/web has a complicated dystopian side
Lies about location, context, intent, identity are all possible with the internet
Cornell: researchers found 100% of us online daters lie about something
Websites and services target cheaters and those cheated
GPS sat nav: 5 last locations an Oregon drug dealer was, when pulled over by the police. Oops.
Social "regulation" and "stalking"
What other experiences are created?
Socio technical concerns: new anxieties, old anxieties
Linked to well known set of sociotechnical concerns
Privacy, trust, security, risk, identity, access to inappropriate content, threats to kids, regulation
New devices, infrastructures and services, produces new socio technical concerns
Reliability, access, reputation/images participation, health/wellbeing, sustainability, responsibility, authenticity, authorship, ownership, surveillance control, cultural health, digital literacy, dumbing down, distinctiveness.
Big brother is being reframed
Is google making us stupid?
Does my tivo think I'm gay?
Does the internet know too much about you?
Designing towards the futures
The possibility of many webs
Increasingly there is no single or fixed notion of the web and no single trajectory of adoption or use
Cultural, social, legal, historical, political contexts all matter
Shifting landscape of socio technical concerns and compelling value propositions
Changing interfaces, user paradigms and expectations
New challenges & questions
Non-user and ex-users require a great deal more study
Disconnection and switching off are all interesting phenomenon
"ex-users" - came to the internet, went away again
Never not have it? Data suggests, people not compelled to start, some not compelled to continue to use it
Set of compelling values: global tech, but people buy out. How do we account for that. Fascinating research question
Get away from all tech: buy way out of being connected, switching off
Choices made of being on holiday - dead zones. No broadband. If it did exist, disappointment.
Designing for the future: accommodate both users and non-users
"That's nice dear, but why does intel pay you?"
Can't design for the future without knowing the present and future, understanding human contours and practice.
Not just solving engineering problems, but creating possibilities of experiences.
ROW: rest of world. Language not used at Intel anymore. Challenge: thinking about using social sciences at intel: how do we change the conversation. Not about moore's law, not set of tech features, but a set of possibilities, what inspires and motivates people, frustrates them. Don't know that: building the guts of machine is tough. Reproducing own experiences all over again.
Larger conversation we should all be having: not just our specific products, what are the potentials we're creating? Doesn’t just reflect our own experiences.
raw notes
Sept 18/08
I'm an anthropologist, not a technologist
Apologize for being Australian
Freshly back from home: jetlagged, will swear at the drop of the hat
Please forgive me if I swear, cultural
Anthropologist: can't talk about technologies without talking about stories
Fieldwork
Stories about the internet
Shearers in an Australian pub, talking about the internet
Nearest internet is 100km away. Less an experience, more of a destination
Parking lot of a macdonalds when you got there
Internet of Terali (sp): what it would take to get internet there.
Conversation about value
Trade off between cattle dog and 2 years of broadband
What will that get me?
Footie on the tv, porno on the cell phone. What do I need the internet for?
Next revolution is already happening.
Product of social, historical, political forces
Encodes its moments of inception and conception
Manifested in our lives in more ways than the web
Democracy, transparency, openness, accessibility of all information are cultural values and not just anyone's
All born out of particular cultural practices: metaphors like highways, wild west, etc. surfing: what does that metaphor mean if you've never experienced it?
So what comes next: social practices that are intensely global
Fragmentation, re-alignment going on
Internet goes feral: domestic to wild, but had a domestic moment in its past
Parallel to the internet & web
Web an internet now run on a bunch of other devices: phones, tvs, etc.
Affordances, constraints and preferred usage models mean the web is changing shape
There will be some people who never encounter the web on a pc
Lists, text: mobile phone experience in Africa, other countries. That's pretty fabulous.
Highly transactive. Use the internet, never have it in your hand.
Story about woman in indonesia: no electricity in the house, woman's illiterate, no computer in the house. Regular user of the internet: don't have a computer. Is that necessary?
Son comes over, she has tea, I want to send a message to my daugther, son says fine. Son goes to cybercafe, finds a computer, sends email, email is returned, son tells mother how it is.
For her, she was using the internet. And who are we to argue?
Put us in touch with people we care about, transcends time and distance. Her son mediated the process, but that's fine. She knew the internet meant she could reach out to her family.
Internet as "imagined" - experience through intermediaries.
What does it mean to build out interfaces? How devices work? How identity is played out (one device, hundreds of users) - different notions of what the internet could be…
Radical shift. End of the Anglosphere. Mainland china: eclipsed the number of US users (> 253 million)
Transformation of user populations. Different visual appeals, writing, reading, design impact, different "attendant practices" - forms, conventions, affordances, and practices
New sites, new experiences, new services will arise.
Cockney slang examples: Americans: sepo's, septic tank, rhymes with yank. Plays on words in Chinese: different ways of expression, similar.
Meta subtext: not just hypertext. Chinese consumers: watching the broadcast news and what isn't said is just as important as what is said. Silences, gaps, and spaces: visually and pragmatically a huge difference. Multiply that out to 10 largest languages in the world.
Screengrabs:
Shanghai city gov't- bury your ancestors online, state sponsored
Korean cyworld (sp?) - dress avatars as to what they're doing today (copy): dress avatar, then dress me
Says something about cultural world of Korea. Regular users: 50, 60, 70 year olds
Indonesia news website: bahasa language: first leaping off point.
Problems for searching / translation: most of the web no longer in english. How do we search for relevance? How do we search for surprising facts? When all references points are different…
Fat pipes narrow pipes.
Finds language endless entertaining to a feminist
Different models of connectivity:
Korean: fat pipes up and down
UK: fat down, narrow up
Variable speed: Australia
Indian: async connectivity
Video content requires more bandwidth
BBC i-player felt UK wide
20% of episodic content viewing occurs online in US
Different payment structures are evolving
Contracts, pay as you go, all you can eat, capped downloads
Internet delivers on a promise: info that's relevant, bridging time and distance, connecting places that couldn't be connected. People are willing to pay for it. Different internet, than what we experience.
Might not be able to rely on infrastructures we've had in the past: might not be getting better. Some infrastructures not globalizing. India: gave up on electricity to all people, focused on water instead.
Regulating the internet
Participation, citizenship, and control
Gov'ts make strong links between ideas of good citizenship and technology usage
Govt's also play an important role in contextualizing the internet and access to it
Treaty of Waitangi (1840) Maori - shapes contemporary spectrum policy.
Cairo wireless cloud - debate about first application to run on the cloud
Minister for technology: call everyone to prayer, broadcast mp3's of call to prayer
Govt's are controlling content (types and experiences)
Limiting access to sites
Regulating internet practices
Porn, trolls, and social regulation
Internet/web has a complicated dystopian side
Lies about location, context, intent, identity are all possible with the internet
Cornell: researchers found 100% of us online daters lie about something
Websites and services target cheaters and those cheated
GPS sat nav: 5 last locations an Oregon drug dealer was, when pulled over by the police. Oops.
Social "regulation" and "stalking"
What other experiences are created?
Socio technical concerns: new anxieties, old anxieties
Linked to well known set of sociotechnical concerns
Privacy, trust, security, risk, identity, access to inappropriate content, threats to kids, regulation
New devices, infrastructures and services, produces new socio technical concerns
Reliability, access, reputation/images participation, health/wellbeing, sustainability, responsibility, authenticity, authorship, ownership, surveillance control, cultural health, digital literacy, dumbing down, distinctiveness.
Big brother is being reframed
Is google making us stupid?
Does my tivo think I'm gay?
Does the internet know too much about you?
Designing towards the futures
The possibility of many webs
Increasingly there is no single or fixed notion of the web and no single trajectory of adoption or use
Cultural, social, legal, historical, political contexts all matter
Shifting landscape of socio technical concerns and compelling value propositions
Changing interfaces, user paradigms and expectations
New challenges & questions
Non-user and ex-users require a great deal more study
Disconnection and switching off are all interesting phenomenon
"ex-users" - came to the internet, went away again
Never not have it? Data suggests, people not compelled to start, some not compelled to continue to use it
Set of compelling values: global tech, but people buy out. How do we account for that. Fascinating research question
Get away from all tech: buy way out of being connected, switching off
Choices made of being on holiday - dead zones. No broadband. If it did exist, disappointment.
Designing for the future: accommodate both users and non-users
"That's nice dear, but why does intel pay you?"
Can't design for the future without knowing the present and future, understanding human contours and practice.
Not just solving engineering problems, but creating possibilities of experiences.
ROW: rest of world. Language not used at Intel anymore. Challenge: thinking about using social sciences at intel: how do we change the conversation. Not about moore's law, not set of tech features, but a set of possibilities, what inspires and motivates people, frustrates them. Don't know that: building the guts of machine is tough. Reproducing own experiences all over again.
Larger conversation we should all be having: not just our specific products, what are the potentials we're creating? Doesn’t just reflect our own experiences.
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